Knottie Fashion Website

Knottie is a fashion website focused on premium men’s accessories, especially ties. The website showcases products with a luxurious, modern, and minimalist design approach to highlight the quality and details of each product.

Project Team

Team of 2 - (Irvilani & Saiful Aziz)

About the Real Project

Knottie Fashion is a website design project created for a premium men’s accessories brand with a strong focus on ties as its signature product. The goal of this project was to build a refined digital presence that reflects the brand’s elegance, quality, and modern masculinity through a clean, luxurious, and product-focused shopping experience. Designed with a minimalist and editorial-inspired approach, the website combines refined typography, curated imagery, spacious layouts, and a polished interface to highlight product details while maintaining clarity and sophistication, resulting in a cohesive digital experience that strengthens the brand’s premium identity.

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Client

Aura

Industry

Fashion

Platform

Website

Service

Web Development

My Role

UIX Designer

Duration

14 days

Challenges & Constraints

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Checkout Flow Optimization

Brand Colors

This palette is chosen to evoke a sense of 'Professional Trust and Minimalist Clarity.' The vibrant blue (primary) establishes a reliable and intelligent brand identity, while the soft platinum (light gray) provides a sophisticated, low-contrast background for better focus. Paired with Inter—a typeface built for digital precision—the overall design ensures that complex information remains organized, readable, and visually professional.